For today’s marketing professionals, career success may involve deepening your understanding of user experience practices. The definition of UX design is to create digital products, such as apps or customer journeys through websites, that are “easy to use and delightful to interact with.” When UX practices are woven into marketing, it can yield higher customer conversions, improved loyalty and satisfaction and more revenue.
Read MoreHave you ever tried to buy a product on your smartphone only to find that the text is too hard to read or the page cuts off? Maybe you have tried to show a friend something interesting on your tablet, only to be frustrated when the page doesn't lay out as nicely as it did on your laptop? Responsive web design is about using HTML and CSS to allow users to view the same web page on multiple devices with ease.
Read MoreBogdanov is currently a UX/UI Designer for Bstow, a company he found through one of Startup Institute’s career fairs, during which he met founder and CEO, Jason Grad.
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Read MoreIntroducing Startup Institute's Part-Time Program to Advance Your Career: in our new part-time program, students will build the skills they need to change careers or to advance within their current role.
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