Leading up to this point, a partnership between the two teams is essential for success, and strong communication between the two departments is critical to the efforts of each. Here are a few tips for developing cohesive sales and marketing alignment.
Read MoreTo determine if you content marketing strategy is effective, you must use metrics. Here's how to use Google Analytics to evaluate your content's performance.
Read MoreWhat can you do with a B.A. in English? A background in creative writing offers a near-perfect transferable skill set to succeed as a content marketer in the tech space. Read on to learn about how you can leverage these skills, and where you'll have to learn some new strategies.
Read MoreContent marketing is a growing field that, when done right, can develop trust with customers, drive conversions, and position the company as a thought-leader in the industry. Use these eight-steps to design and maximize your content marketing efforts.
Read MoreNew to startup marketing? Inbound marketing instructor Meaghan Moraes has some tactical advice to build your marketing plan from the ground up in six easy steps.
Read MoreInbound marketing expert Stefanie Kobsa from Linkbird shares her top actionable tips on bringing your startup's online visibility from 0 to 60.
Read MoreIn typical startup fashion, lawyer-turned-content marketer Emily Weisberg was asked to crank out her first ever eBook with only four days to deliver. Read on to learn how she managed to execute under the looming deadline.
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